BetMGM Unveils World Cup Sweepstakes With Trips, Hotel Stay and VIP Access

BetMGM is turning World Cup season into a reward-heavy run-up, teaming with Marriott Bonvoy on a new sweepstakes that can send players to New York City for an exclusive July celebration complete with travel, a hotel stay, and VIP entry.

BetMGM x Marriott Bonvoy: A World Cup sweepstakes with real-world perks

The promotion, built around the upcoming World Cup buzz, gives eligible players a reason to link loyalty and wagering in one place. By connecting BetMGM and Marriott Bonvoy accounts, users can earn entries toward weekly prize draws and stack guaranteed points along the way.

It’s a partnership designed to put fans closer to the action - not just in-app, but on the ground in NYC for a major event week.

How to enter before the clock runs out on June 21, 2026

The sweepstakes runs through June 21, 2026. To qualify, eligible BetMGM users must link their BetMGM and Marriott Bonvoy accounts, then place a minimum $10 wager. Entry happens directly through the BetMGM Sportsbook app or website once the accounts are connected.

Entries are capped at 25 per entry period, and winners are selected weekly throughout the promotional window, keeping the momentum high instead of waiting for one end-of-run drawing.

VIP party access, NYC travel, and a three-night hotel stay on the line

The headline prize is built around Sports Illustrated’s “Beyond the Pitch” Party series, culminating in New York City on July 18.

BetMGM and Marriott Bonvoy will award 10 grand prize winners (each with a guest) a package that includes VIP event access, round-trip travel to NYC (or travel funds), a three-night stay at Moxy Lower East Side, and dinner at L’Artusi Supper Club. On top of that, 30 additional participants will score a $100 bonus bet.

Even if you don’t land a weekly win, every entrant with at least one entry receives 2,500 Marriott Bonvoy points, adding a guaranteed value layer to the promo.

BetMGM’s message: exclusive experiences you can’t buy off the shelf

Matt Prevost, BetMGM Chief Revenue Officer, framed the sweepstakes as part of the brand’s push toward bigger, experience-led rewards: “At BetMGM, we're always looking for ways to reward our players with legendary experiences they simply can't get anywhere else. Partnering with Marriott Bonvoy for this event allows us to bring fans inside the velvet ropes during a once-in-a-generation moment on the global sports stage.”

Why BetMGM is pushing hard ahead of the 2026 World Cup

The timing is no accident. Deutsche Bank projects $3.3 billion in World Cup betting handle in the U.S., with estimates ranging from $2.5 billion to $4.1 billion. The same outlook projects FanDuel at $1.3 billion and DraftKings at $1.1 billion, while BetMGM is forecast around $250 million - a gap that creates serious incentive for attention-grabbing promos.

The 2026 World Cup also expands to 104 matches, up from 64 in 2022, and the North American time zones make live wagering more convenient for U.S. audiences. With roughly 135 million U.S. adults now having legal online sports betting access (up from 104 million in 2022), operators are battling for share with bigger rewards and sharper partnerships.

More than a sportsbook: the entertainment-first strategy behind the promo

This sweepstakes fits into BetMGM’s broader positioning as an entertainment brand built around its wagering products. The company has recently moved on multiple fronts, including a slot content partnership with Bragg Gaming and a branded game, “The Lion’s Share,” set to appear on CBS’s “The Price Is Right” beginning Sept. 22.

For players already active on the platform - or those considering a new account - it’s another sign that BetMGM is investing in prizes that extend beyond bonus credits and into travel, access, and real-life experiences. To see the brand’s broader offerings and platform details, visit the BetMGM Casino page.